"Instant deployment" is a phrase that means very little without a breakdown, so here is ours: every step between your order and a root prompt, and an honest note about which of them can stall.
Stock check and allocation
An in-stock build is a machine that is already racked, cabled and burned in. The order allocates a specific asset tag out of the pool rather than starting a build, which is the entire reason in-stock is faster. If the pool for that configuration is empty the order is flagged for a build instead, and you are told at that point rather than after the clock has run.
Fraud and billing checks
This is the step most likely to add time, and it is the only one with a human in it. Orders paid by card from an established account clear automatically. A first order, a mismatched billing country or an unusually large first purchase goes to review. During business hours that is minutes; overnight it waits for the morning.
Imaging
The allocated machine is netbooted and imaged with your chosen operating system. A stock Linux image takes four to six minutes. A Windows image takes closer to twenty, because the licensing and sysprep steps are not something we can shorten. Custom partitioning adds a couple of minutes.
Network configuration
Addresses are assigned from the block held for that cabinet, reverse DNS is populated, and the switch port is moved out of the provisioning VLAN onto your configuration. Port security and any ordered private VLAN are applied here.
Handover
Credentials are emailed and the service appears in your client area with console access already attached. The machine has by then passed a short post-image check — disks visible, link up at the expected speed, IPMI reachable.
So how long, really
An in-stock Linux build ordered on an established account during business hours is typically live in under twenty minutes. A first order placed at 3am that lands in fraud review is live when someone has looked at it. We would rather quote you the second number honestly than the first one as a headline.
Runs the edge and the maintenance calendar in HOU1. Writes the postmortems, including the ones that are not flattering.